Gales Honey illustration image - Rylands Brand Design


Brand identity & packaging design

Gale's had no investment in over a decade and was becoming lost and forgotten. With the support of a strong loyal following, and a fantastic history, we gave Gale's another chance to sweeten family life once more.

Gales Honey packaging design - Rylands Brand Design

Sweetening life once more

Building on the existing visual equities we refreshed the brand identity and pack design to rekindle the fond memories of a once loved brand. We took the brand outdoors into a sunny meadow and restored the sunflower as the rightful brand property for Gale's but making it relevant to-today. To help optimise standout, we simply turned the pack upside down and created bespoke shelf ready packaging.

Gales Honey packaging logo - Rylands Brand Design
Gales Honey packaging design before and after - Rylands Brand Design