Packaging design & artwork
Sunbites was a trend setter in "healthy" snacking, but over time had become 'subdued' and challenged by new shiny better-for-you brands. Working collaboratively with the Pepsico design team we gave a new lease of life to Sunbites helping the brand distinctive point of difference shine on shelf, communicating quickly and simply what is good about them and how great tasting they are.
We created a pack identity bursting with real enjoyment using expressive typographic styles, a vibrant colour palette and 'lively' product and ingredient imagery to drive the perception of exciting tastes.
We created a set of flexible design assets that allowed the design to seamlessly extend to different product formats and European markets.
