Brand strategy, brand identity, naming,
packaging design & artwork
The biscuit fixture is now packed full of characterful brands, all competing to have the most interesting personality. However, The Artful Baker biscotti is a rare commodity - a truly artisan product, baked in Dorset with creativity and flare. So how to get that across in a category where 'authenticity' has been largely hijacked?
The brands unique truth were their bakers, skilled to deliver thrilling flavours and intriguing textures, and that spontaneous gasp of delight from their customers.
We developed a new brand proposition, brand name and identity that captured the magic their bakers stirred up in a bowl. We combined bold hand-drawn graphics, a vibrant colour palette and photography to showcase their delicious biscotti biscuits.
"An absolute delight form start to finish. They helped us through defining the brand and target market and then created fantastic designs which met the brief perfectly. The quality of the work was exceptional and has given us a strong brand identity and pack designs to work with"
Paul Rostand, Founder