Capsicana Latin American Cook Sauces illustration- Rylands Brand Design

Capsicana

Positioning, Brand identity, packaging design,
illustration & website design

Ben the founder was a taste explorer on a quest to bring his love of South American flavours to the masses. We set out on our own quest to capture his ambitions and represent Capsicana as the real deal not just another Mexican me-too.

Capsicana Latin American Cook Sauces packaging - Rylands Brand Design

Breaking away from me-too-mediocrity

To capture the distinctive origin and adventurous character of the brand proposition we created a bold, contrasting brand property in the form of the South American map. Iconic with playful typography and a striking colour palette, our pack designs celebrate the vibrant flavours of Latin American food & culture with maximum impact on shelf.

The redesign immediately helped grow listings from a handful of stores to 743 Waitrose, Sainsbury's and Whole Food's stores nationwide and has led to the launch of 5 new products in 2018.

Capsicana Latin American Cook Sauces positioning - Rylands Brand Design
Capsicana Latin American Cook Sauces packaging befor and after - Rylands Brand Design
Capsicana Latin American Cook Sauces packaging close up - Rylands Brand Design
Capsicana Latin American Seasonings packaging - Rylands Brand Design
Capsicana Latin American Guacamole mix packaging - Rylands Brand Design

"From the off RB design dug deep into the brand and user experience to really understand how to deliver a motivating proposition that would drive consumer interaction. What followed was an awesome new design that has been instrumental to our success. They really are a 10 out of 10 design agency!"
Ben Jackson, Founder