Positioning, brand identity,
packaging design & illustration
The owners Mark and Sole were our inspiration; convivial and creative with natural Italian verve. Shelves in the UK are stacked with fresh pasta brands but so few made with the down-to-earth care and attention of this team.
With a new name we repositioned the brand to feel more accessible and personable. The product truth was delivered in a visual message that conveyed the handmade quality of the product and the people behind the brand. Use of expressive typography and a naturally vibrant colour palette reflected the owners personality to deliver a modern twist on authentic Italian.
"It was a real pleasure working with Rylands Brand Design on our brand redesign. Their strategic and creative expertise combined with their friendliness and flexibility made the whole journey such an enjoyable experience. From our new packaging range to our trade stands and stationary the final design solution captured our proposition perfectly and provides us with a look and feel that is distinctive and impactful."
Mark Garcia-Oliver, MD & Founder
