Tuk In curry in a naan illustration - Rylands Brand Design

Tuk In

Brand identity, packaging design,
& illustration

Tuk In is a complete contradiction: a wholesome, delicious, takeaway Indian snack food. The challenge? How to reach two completely different audiences - those interested in healthy lifestyle and those who are just plain hungry for something completely delicious.

Tuk In curry in a naan illustration- Rylands Brand Design

Better-for-you street eats

Our new brand creation balances an adventurous and colourful street food idea with the benefits of being wholesome and natural to provide a unique advantage against the processed competition. The dynamic spice splash identity celebrates the wonderful ingredients with a bespoke card pouch inspired by authentic street food that was designed to stand up and stand out on fixture.

Tuk In curry in a naan packaging close up - Rylands Brand Design

"Rylands Brand Design have been absolutely fantastic partners and completely fundamental to developing our brand. As we are newbies to the food business their experience has been invaluable and they have held our hand and helped to guide us through the creative process."
Thomas Cropper, Tuk In founder & Director

Tuk In curry in a naan packaging close up - Rylands Brand Design
Tuk In curry in a naan brand image  - Rylands Brand Design