Tiger Tiger products were restaurant quality, aimed at those interested and excited in food and flavours who believe that dining in is more authentic than dining out.
Working collaboratively with the founder Mark Johal, we wanted to reflect his enthusiasm for authentic food and flavours through a new positioning and design to migrate the brand from traditional niche to modern mainstream.
Building on the existing brand logo we crafted an identity combining the symbol of the tiger and ingredients to reflect the rich heritage story and superior quailty.
We developed a range architecture to allow the brands visual assets to flex the key regions of the category but maintain a consistent brand message.
"When you are on a limited budget, then the pack design is all you have in your marketing armoury to create trial. Rylands Brand Design helped create a simple design brief that led to a transformational design for the Tiger Tiger brand. They created the essence of the Tiger Tiger brand and then performed that more difficult task of translating that idea into an impactful design."
Nigel Parrott, Marketing Director