TV celebrity Saira Khan's existing skin care products focused only on product features and ingredients. Our strategy was to create a brand identity and pack design for Saira Skin that would bring to life the informed Himalayan heritage brand story and luxury organic skincare positioning.
Authentic luxury meets modern simplicity
We created a modern interpretation of the mountains which revealed the traditional ingredient tapestry of the region through a window. The bespoke box was designed to layer purity and modernity on the outside with authentic luxury revealed on the inside. The brand mark filtered down to the logo which was crafted to hint towards the origin but remain elegant and modern.