Max KFC illustration image - Rylands Brand Design

Walkers Max & KFC

Packaging design & artwork

Following Walkers Max brand design principles we were tasked to extend the range to two new KFC flavours. The design challenge was to unify both set of brand assets into a cohesive pack design that delivered strong on-shelf disruption. We created a consistent pack architecture that could flex to fit with Max product sub-ranges, adapt to different formats and allow for on-pack promotions.

After a successful 'finger lickin' launch the new KFC flavours are now a natural extension of the Max portfolio.

Max KFC packaging design - Rylands Brand Design