Insane Grain image - Rylands Brand Design

Insane Grain

Brand strategy, brand identity,
packaging design & artwork

With a crispy knobbly snack made from a grain most people haven't heard of, a brand name and a brave owner in Rushina we had the platform to create not only a brand that was different, but daring in attitude and distinctive in its category.

Insane Grain packaging design - Rylands Brand Design
Insane Grain logo - Rylands Brand Design

Our philosophy is to always embrace difference and to encourage consumers to do the same, so we set out to build a brand that would go against the grain, with extrovert characters expressing the products 'wow' factor and energetic hand-drawn flavour cues. A range of flexible brand assets were created that extend beyond the pack and bring the brand to life across all touchpoints.

An ambitious challenger was elevated to a confident snacking icon with listings across major multiples and national health food stores.

Insane Grain packaging design close up - Rylands Brand Design
Insane Grain  - Rylands Brand Design
Insane Grain logo - Rylands Brand Design
Insane Grain packaging design close up - Rylands Brand Design

"Rylands Brand Design went above and beyond building a brand that surpassed what we were looking for. They really understood our target audience and the snacking category and created designs that stood out amongst a cluttered shelf and resulted in excellent feedback from both customers and retailers."
Rushina Shah, Founder