Brand identity, packaging design & artwork
Tempeh is the rising 'Star' in the better-for-you category. Through a blend of simplicity, personality and inspiring recipe imagery we set out to help the consumer quickly understand what 'Tempeh' is and its benefits.
We created a brand mark that expressed the 'extraordinary nature' of Better Nature products. With a new 'healthier' confident brand design Better Nature is now a voice of authority on Tempeh and in a position to establish itself as a category challenger.
