Brand identity, naming,
packaging design & illustration
As the Free-from sector was growing and demand was for equal taste and quality, we set out to give Chippa a tasty dollop of mainstream action and remove the stigma of just for medical needs.
Instead of focussing on just functional features we expressed the emotional benefit of feeling 'uplifted', when consumers know they are doing themselves good without compromise in taste. The benefit-led identity with the sun breaking through the clouds expresses a natural positive mood. With a new name, a cheerful personality and a distinctive visual language, our pack designs achieve a light hearted approach to health with great standout...what a jolly chippa idea!
